What is a business?

“Always deliver more than expected.”

Larry Page, co-founder of Google

• A business is about creating and delivering value to it’s customers.

• All successful businessesare good at delivering a lot of value to it’s paying customers than their competitors.

• This includes Apple, Microsoft,Nike, Amazon.com and the list goes on………..

• Your product or service should be better than your competitors in terms of price, features and quality.

• People don’t buy products, people buy benefits.

“What do you need to start a business? Three simple things: know your product better than anyone, know your customer, and have a burning desire to succeed”.

Dave Thomas, Founder of Wendy’s